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Die Herausforderung: Marke, Shopper und Handel gleichermaßen aktivieren – ohne klassische Hardselling-Mechaniken wie Cashback. Dafür mit ganz viel Storytelling.",[1487],{"type":55,"attrs":1488},{"color":57},{"_uid":70,"content":1490,"anchor_id":19,"component":67,"spacing_top":19,"spacing_bottom":68},[1491,1500],{"_uid":73,"text":1492,"seo_tag":40,"component":41,"style_tag":42},{"type":29,"attrs":1493,"content":1494},{"backgroundColor":31},[1495],{"type":34,"attrs":1496,"content":1497},{"textAlign":31},[1498],{"text":1499,"type":39},"Die Lösung: Frische finden und gewinnen",{"_uid":83,"text":1501,"styling":65,"component":66},{"type":29,"attrs":1502,"content":1503},{"backgroundColor":31},[1504],{"type":34,"attrs":1505,"content":1506},{"textAlign":31},[1507],{"text":1508,"type":39,"marks":1509},"Wir entwickeln eine Lucky-Finder-Mechanik, die den Markenkern direkt ins Produkt bringt: Bedruckte Gewinnerrollen machen „Freshness“ zum Erlebnis. Wer sie findet, gewinnt 10.000 € als Instant-Win. Eine aufmerksamkeitsstarke Kommunikation sorgt für Stopping-Power und stärkt gleichzeitig die Markenbindung.",[1510],{"type":55,"attrs":1511},{"color":57},{"_uid":102,"content":1513,"anchor_id":19,"component":67,"spacing_top":19,"spacing_bottom":19},[1514,1523,1535],{"_uid":105,"text":1515,"seo_tag":40,"component":41,"style_tag":42},{"type":29,"attrs":1516,"content":1517},{"backgroundColor":31},[1518],{"type":34,"attrs":1519,"content":1520},{"textAlign":31},[1521],{"text":1522,"type":39},"Das Ergebnis: Atemberaubender Impact",{"_uid":115,"text":1524,"styling":65,"component":66},{"type":29,"attrs":1525,"content":1526},{"backgroundColor":31},[1527],{"type":34,"attrs":1528,"content":1529},{"textAlign":31},[1530],{"text":1531,"type":39,"marks":1532},"Eine Erlebnisplatzierung mit Instore-Verlosung per WhatsApp macht die Fläche zur Mentos Erlebniszone. 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Von Strategie über Text und Gestaltung bis zu POS-Materialien und digitalen Formaten entwickeln wir kanalübergreifende Markenerlebnisse, die Profil schaffen und Shoppern Orientierung geben – im Store, online und im Austausch mit Franchise-Partnern.",[1674],{"type":55,"attrs":1675},{"color":19},{"_uid":102,"content":1677,"anchor_id":19,"component":67,"spacing_top":19,"spacing_bottom":19},[1678,1691,1703],{"_uid":105,"text":1679,"seo_tag":40,"component":41,"style_tag":42},{"type":29,"attrs":1680,"content":1681},{"backgroundColor":31},[1682],{"type":34,"attrs":1683,"content":1684},{"textAlign":31},[1685],{"text":1686,"type":39,"marks":1687},"Das Ergebnis: Gefällt Kunden und Händlern",[1688,1690],{"type":55,"attrs":1689},{"color":57},{"type":59},{"_uid":115,"text":1692,"styling":65,"component":66},{"type":29,"attrs":1693,"content":1694},{"backgroundColor":31},[1695],{"type":34,"attrs":1696,"content":1697},{"textAlign":31},[1698],{"text":1699,"type":39,"marks":1700},"Eigenmarken-Kommunikation von REINBOLDROST schafft Awareness, Rotation und Vertrauen bei Händlern und Franchise-Partnern. Formate wie Mitarbeiterkampagnen oder Franchise-Partner-Days zeigen: Gute Produkte brauchen eine klare Stimme. 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