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Was beeinflusst Kaufentscheidungen und an welchem Punkt der Shopper-Journey (dazu gleich mehr) werden diese getroffen?",{"type":69,"content":632},[633],{"type":35,"attrs":634,"content":635},{"textAlign":32},[636,640,641],{"text":637,"type":40,"marks":638},"Retail:",[639],{"type":78},{"type":197},{"text":642,"type":40},"Wir identifizieren die Kategorietreiber. Sehen uns das Wettbewerbsumfeld genau an: Auf welche Weise differenziert sich Deine Brand vom Rest der Branche? Außerdem betrachten wir kontinuierlich die Dynamiken im Markt und am POS.",{"type":69,"content":644},[645],{"type":35,"attrs":646,"content":647},{"textAlign":32},[648,652,653],{"text":649,"type":40,"marks":650},"Brand:",[651],{"type":78},{"type":197},{"text":654,"type":40},"Worin liegt die Power Deiner Marke? Finden wir es heraus! Denn nur so können wir ihr Wachstumspotenzial voll ausschöpfen. Und relevante Assets maximal pushen.",{"_uid":656,"images":657,"anchor_id":18,"component":532,"spacing_top":18,"spacing_bottom":275},"8678300d-bf0a-4453-925a-fbb3f7cb16ed",[658],{"id":659,"alt":660,"name":18,"focus":18,"title":18,"source":18,"filename":661,"copyright":527,"fieldtype":530,"meta_data":662},230920459983887,"Drei rote Kreise in einer Reihe: Shopper, Retail, Brand.","https://a.storyblok.com/f/290977035499331/1200x675/d03acca579/261013_rr_seo_fmcg-marketing_02_neues_format.jpg",{"alt":660,"title":18,"source":18,"copyright":527},{"_uid":664,"content":665,"anchor_id":18,"component":119,"spacing_top":18,"spacing_bottom":275},"a6fd2f94-6266-4c57-9806-28ed21735073",[666,676],{"_uid":667,"text":668,"seo_tag":41,"component":42,"style_tag":41},"3a73c12a-6cee-4f6d-aaa6-088c4ef56f84",{"type":30,"attrs":669,"content":670},{"backgroundColor":32},[671],{"type":49,"attrs":672,"content":673},{"level":169,"textAlign":32},[674],{"text":675,"type":40},"Welche Shopper-Journeys gibt es im FMCG-Marketing?",{"_uid":677,"text":678,"styling":35,"component":103},"e3ad1b56-2c71-48e0-bb4f-862e7bc254bd",{"type":30,"attrs":679,"content":680},{"backgroundColor":32},[681,692],{"type":35,"attrs":682,"content":683},{"textAlign":32},[684,686,690],{"text":685,"type":40},"Der Weg soll das Ziel sein? Im FMCG-Marketing gilt das tatsächlich! Denn nur wenn Du die sog. ",{"text":687,"type":40,"marks":688},"Shopper-Journey",[689],{"type":78},{"text":691,"type":40}," Deiner Kunden aus dem FF kennst, kannst Du die entscheidenden Touchpoints sinnvoll bespielen. Und Deine Zielgruppe so bei ihrer individuellen Brand-Experience begleiten – vom ersten Markenkontakt bis zur finalen Kaufentscheidung.",{"type":35,"attrs":693,"content":694},{"textAlign":32},[695,699,700],{"text":696,"type":40,"marks":697},"Wichtig zu wissen: ",[698],{"type":78},{"type":197},{"text":701,"type":40,"marks":702},"58 % der Shopper kombinieren in ihrem Alltag verschiedene Journeys.",[703],{"type":78},{"_uid":705,"images":706,"anchor_id":18,"component":532,"spacing_top":18,"spacing_bottom":275},"6d369998-b37e-46a0-a3c7-7012c6d7ef4e",[707],{"id":708,"alt":709,"name":18,"focus":18,"title":18,"source":18,"filename":710,"copyright":527,"fieldtype":530,"meta_data":711},230920460061712,"Farbige Übersicht der Basis- und Zusatz-Journeys mit Einkaufstypen.","https://a.storyblok.com/f/290977035499331/1200x675/d59bac1e5e/261013_rr_seo_fmcg-marketing_03_neues_format.jpg",{"alt":709,"size":712,"title":18,"source":18,"copyright":527},"1200x675",{"_uid":714,"content":715,"anchor_id":18,"component":119,"spacing_top":18,"spacing_bottom":275},"1b50f8d9-f398-49bd-8270-2663dcf6b4bf",[716],{"_uid":717,"text":718,"seo_tag":41,"component":42,"style_tag":41},"70282a4b-4ad3-41fa-b4f5-6aa0c62d592a",{"type":30,"attrs":719,"content":720},{"backgroundColor":32},[721],{"type":49,"attrs":722,"content":723},{"level":169,"textAlign":32},[724],{"text":725,"type":40},"Creating Unique Shopper-Experience",{"_uid":727,"images":728,"anchor_id":18,"component":532,"spacing_top":18,"spacing_bottom":275},"29c17f90-211e-4198-a540-14cd351a8454",[729],{"id":730,"alt":731,"name":18,"focus":18,"title":18,"source":18,"filename":732,"copyright":527,"fieldtype":530,"meta_data":733},230920460147730,"Touchpoint-Matrix über alle Journey-Phasen, mit den Schritten Produkt-, Zielgruppen- und Kommunikationsebene.","https://a.storyblok.com/f/290977035499331/1200x675/1a54517ca8/261013_rr_seo_fmcg-marketing_04_neues_format.jpg",{"alt":731,"title":18,"source":18,"copyright":527},{"_uid":735,"content":736,"anchor_id":18,"component":119,"spacing_top":18,"spacing_bottom":275},"3843ee29-13c2-4cc1-b07a-3e6d6973947d",[737],{"_uid":738,"text":739,"styling":767,"component":103},"c3eaad94-2f3a-4dcf-97a1-1dd3afbee29d",{"type":30,"attrs":740,"content":741},{"backgroundColor":32},[742,744],{"type":35,"attrs":743},{"textAlign":32},{"type":35,"attrs":745,"content":746},{"textAlign":32},[747,751,753,754,758,760,761,765],{"text":748,"type":40,"marks":749},"Schritt 1:",[750],{"type":78},{"text":752,"type":40}," Produktebene - Identifizierung der produktrelevanten Journeys. ",{"type":197},{"text":755,"type":40,"marks":756},"Schritt 2:",[757],{"type":78},{"text":759,"type":40}," Zielgruppenebene - Differenzierung der Touchpoints der ZG.",{"type":197},{"text":762,"type":40,"marks":763},"Schritt 3:",[764],{"type":78},{"text":766,"type":40}," Kommunikationsebene - Adaption der Kampagne auf Touchpoint und Medium.","lead",{"_uid":769,"content":770,"anchor_id":18,"component":119,"spacing_top":18,"spacing_bottom":275},"e71234cc-056f-42d9-87bc-4ee356a70989",[771,781],{"_uid":772,"text":773,"seo_tag":41,"component":42,"style_tag":41},"e62d30d8-9723-4319-85f0-4d19748cffc7",{"type":30,"attrs":774,"content":775},{"backgroundColor":32},[776],{"type":49,"attrs":777,"content":778},{"level":51,"textAlign":32},[779],{"text":780,"type":40},"Warum zählt im FMCG-Bereich jeder Touchpoint?",{"_uid":782,"text":783,"styling":35,"component":103},"c1f0b846-4509-4e5b-b443-1c4812a28ba1",{"type":30,"attrs":784,"content":785},{"backgroundColor":32},[786,803,852],{"type":35,"attrs":787,"content":788},{"textAlign":32},[789,791,795,797,801],{"text":790,"type":40},"Als ",{"text":792,"type":40,"marks":793},"„Touchpoint“",[794],{"type":78},{"text":796,"type":40}," bezeichnet man die Momente oder Orte, an denen der Konsument mit Deinem Produkt in Berührung kommt. Nicht allein auf der Fläche, sondern über die gesamte Shopper-Journey hinweg, also inklusive der Entdeckung auf Social-Media-Kanälen oder durch OOH-Kampagnen. ",{"text":798,"type":40,"marks":799},"6 relevante Kontakte benötigt ein Verbraucher durchschnittlich bis zur finalen Kaufentscheidung.",[800],{"type":78},{"text":802,"type":40}," Die tatsächliche Zahl fällt jedoch je nach Produktkategorie sehr unterschiedlich aus. Daten zeigen:",{"type":66,"content":804},[805,822,837],{"type":69,"content":806},[807],{"type":35,"attrs":808,"content":809},{"textAlign":32},[810,814,816,820],{"text":811,"type":40,"marks":812},"5,7 Kontakte",[813],{"type":78},{"text":815,"type":40}," in der „",{"text":817,"type":40,"marks":818},"Service",[819],{"type":78},{"text":821,"type":40},"“-Kategorie.",{"type":69,"content":823},[824],{"type":35,"attrs":825,"content":826},{"textAlign":32},[827,831,832,836],{"text":828,"type":40,"marks":829},"6,5 Kontakte",[830],{"type":78},{"text":815,"type":40},{"text":833,"type":40,"marks":834},"Gebrauchsgüter",[835],{"type":78},{"text":821,"type":40},{"type":69,"content":838},[839],{"type":35,"attrs":840,"content":841},{"textAlign":32},[842,846,847,851],{"text":843,"type":40,"marks":844},"9,3 Kontakte",[845],{"type":78},{"text":815,"type":40},{"text":848,"type":40,"marks":849},"Elektronik",[850],{"type":78},{"text":821,"type":40},{"type":35,"attrs":853,"content":854},{"textAlign":32},[855],{"text":856,"type":40,"marks":857},"Und bei FMCG-Brands? Hier kommt es im Schnitt schon nach 4,6 Touchpoints zum Kauf. Damit musst Du Deine Zielgruppe bereits nach nur wenigen Markenkontakten für Dich gewonnen haben!",[858],{"type":78},{"_uid":860,"content":861,"anchor_id":18,"component":119,"spacing_top":18,"spacing_bottom":18},"5b436909-026f-4028-9903-d20c9c7d2642",[862,872,887,897],{"_uid":863,"text":864,"seo_tag":41,"component":42,"style_tag":41},"f0f6bd13-22f9-4b3b-b5e6-13e67e11ff1c",{"type":30,"attrs":865,"content":866},{"backgroundColor":32},[867],{"type":49,"attrs":868,"content":869},{"level":51,"textAlign":32},[870],{"text":871,"type":40},"Was bietet REINBOLDROST im FMCG-Marketing?",{"_uid":873,"text":874,"styling":35,"component":103},"2feef6f7-e7e1-4548-a548-14f2c871f015",{"type":30,"attrs":875,"content":876},{"backgroundColor":32},[877,882],{"type":35,"attrs":878,"content":879},{"textAlign":32},[880],{"text":881,"type":40},"Na, vor allem: uns! FMCG-Profis durch und durch. Für Schnelldreher drehen wir auf! Denn wir lieben und leben FMCG-Marketing. Wenn wir selbst einkaufen gehen, sehen wir keine Produkte, sondern viele gute alte Bekannte – von BiFi und Ferrero über Lorenz und Jack Daniel‘s bis zu Zott. Ob Food oder Non-Food: Wir sind in den relevanten FMCG-Categories zu Hause.",{"type":35,"attrs":883,"content":884},{"textAlign":32},[885],{"text":886,"type":40},"Als holistisch denkende FMCG-Marketing-Agentur bringen wir Deine Fast Moving Consumer Goods noch weiter nach vorn. Shopper & Konsument, Brand & Retailer haben wir dabei jederzeit im Blick!",{"_uid":888,"text":889,"seo_tag":151,"component":42,"style_tag":151},"10e978a8-0db5-4d81-b6c2-a9919e9e84e6",{"type":30,"attrs":890,"content":891},{"backgroundColor":32},[892],{"type":49,"attrs":893,"content":894},{"level":169,"textAlign":32},[895],{"text":896,"type":40},"Unser Versprechen: eine aufregende Brand-Experience",{"_uid":898,"text":899,"styling":35,"component":103},"d0df80c5-699d-43d6-a865-ef5cd8f2e005",{"type":30,"attrs":900,"content":901},{"backgroundColor":32},[902,907,948],{"type":35,"attrs":903,"content":904},{"textAlign":32},[905],{"text":906,"type":40},"REINBOLDROST bietet Dir im Bereich FMCG umfassende Leistungen für die maximale Shopper-Aktivierung:",{"type":66,"content":908},[909,922,935],{"type":69,"content":910},[911],{"type":35,"attrs":912,"content":913},{"textAlign":32},[914,916,920],{"text":915,"type":40},"Wir entwickeln & realisieren ",{"text":917,"type":40,"marks":918},"kreative und effektive Kampagnen ",[919],{"type":78},{"text":921,"type":40},"– von der ersten Idee bis zur vollständigen Abwicklung.",{"type":69,"content":923},[924],{"type":35,"attrs":925,"content":926},{"textAlign":32},[927,929,933],{"text":928,"type":40},"Wir stellen ",{"text":930,"type":40,"marks":931},"modernste Technologien & Tools",[932],{"type":78},{"text":934,"type":40}," bereit und integrieren diese. So machen wir die Zukunft des FMCG-Marketings schon heute erlebbar!",{"type":69,"content":936},[937],{"type":35,"attrs":938,"content":939},{"textAlign":32},[940,942,946],{"text":941,"type":40},"Wir ",{"text":943,"type":40,"marks":944},"analysieren Daten & Ergebnisse",[945],{"type":78},{"text":947,"type":40}," Deiner Kampagnen und optimieren diese stetig.",{"type":35,"attrs":949,"content":950},{"textAlign":32},[951,953,957],{"text":952,"type":40},"Du willst sicherstellen, dass",{"text":954,"type":40,"marks":955}," Dein Team die besten Praktiken",[956],{"type":78},{"text":958,"type":40}," im FMCG-Marketing kennt und anwenden kann? Bei uns gibt’s bedarfsgerechte Schulungen & Beratungen für Unternehmen hierzu. Denn unser Ziel ist es, dass Du mit unserem Support eine unvergessliche Shopping-Experience für Deine Kunden initiieren kannst!","white",{"_uid":961,"blocks":962,"animated":120,"alignment":992,"component":122,"spacing_top":993,"spacing_bottom":993,"background_color":124,"centered_on_mobile":120},"0dc0a7dd-61af-410e-8e52-ebb21b3db123",[963],{"_uid":964,"content":965,"anchor_id":18,"component":119,"spacing_top":18,"spacing_bottom":18},"721d8aaf-379c-45cf-a9b1-4ac675895df6",[966,976,986],{"_uid":967,"text":968,"seo_tag":41,"component":42,"style_tag":41},"e53c1922-1f56-4590-a62a-86dfc5dd9ad0",{"type":30,"attrs":969,"content":970},{"backgroundColor":32},[971],{"type":49,"attrs":972,"content":973},{"level":51,"textAlign":32},[974],{"text":975,"type":40},"Welche Agentur ist die richtige für mein FMCG-Marketing?",{"_uid":977,"text":978,"styling":35,"component":103},"59e478ed-3285-44f4-9440-185405b218a7",{"type":30,"attrs":979,"content":980},{"backgroundColor":32},[981],{"type":35,"attrs":982,"content":983},{"textAlign":32},[984],{"text":985,"type":40},"Für Dein Unternehmen solltest Du auf eine Agentur setzen, die FMCG-Marken versteht und liebt: REINBOLDROST! Seit mehr als 30 Jahren machen wir jetzt FMCG-Marketing. Mit jeder Menge Know-how und mindestens ebenso viel Leidenschaft. Deine Schnelldreher sollen noch schneller rotieren? Sprechen wir darüber!",{"_uid":987,"icon":106,"link":988,"text":991,"component":117,"variation":118},"bb750143-ed0d-4bbb-ae0f-8ccfb59c9f4b",{"id":18,"url":989,"email":989,"linktype":990,"fieldtype":110,"cached_url":989},"hello@reinboldrost.de","email","Kontaktiere uns","center","xxl",[995],{"_uid":996,"text":7,"assets":997,"component":1005},"eb80dccd-2e2f-40ba-8880-b875a375861c",[998],{"id":999,"alt":1000,"name":18,"focus":18,"title":18,"source":1001,"filename":1002,"copyright":527,"fieldtype":530,"meta_data":1003},231320116624746,"Bahnsteig mit Frau und Kind, im Hintergrund Werbeplakat „Saltletts: Jetzt 2x kaufen & 1x Geld zurück!“","KI","https://a.storyblok.com/f/290977035499331/6963x3921/553e78b46a/header_seo_ki_fmcg-marketing.png",{"alt":1000,"size":1004,"title":18,"source":1001,"copyright":527},"6963x3921","Hero",{},"Page","{\n  \"@context\": \"https://schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"WebPage\",\n      \"@id\": \"https://www.reinboldrost.de/fmcg-marketing#webpage\",\n      \"url\": \"https://www.reinboldrost.de/fmcg-marketing\",\n      \"name\": \"FMCG-Marketing: Strategien für Deine Schnelldreher\",\n      \"description\": \"Im Rotationsrausch: So steigert FMCG-Marketing mit REINBOLDROST den Erfolg Deiner Produkte. 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