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Partykeller mit Salzstangen-Gläsern sind Vergangenheit. Um die mobilen Konsumgewohnheiten einer verjüngten Zielgruppe anzusprechen und eine Ausweitung der Verzehranlässe in den Tagesverzehr zu etablieren, soll die Marke mit verstärktem Fokus auf digitale Medien unterwegs sein.",[585],{"type":467,"attrs":586},{"color":587},"#000000","Der Task: Modernes Markenerlebnis für moderne Verbraucher","AccordionItem",{"_uid":591,"items":592,"title":605,"component":589},"126d94de-2b63-434b-85ec-10f49b4544a3",[593],{"_uid":594,"text":595,"styling":35,"component":115},"0f194c3a-2687-43be-9ca5-279e947e0ae7",{"type":30,"content":596},[597],{"type":35,"attrs":598,"content":599},{"textAlign":32},[600],{"text":601,"type":40,"marks":602},"Vans kann jeder verlosen, aber nicht so, wie wir es tun! Unser Approach kombiniert einen Social-Media-Ansatz mit den Trends \"Vanlife\" und „DIY“. 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Diese Daten ermöglichen es uns, POS-Marketingmaßnahmen schnell anzupassen und zu optimieren, um den Einkaufserfolg zu maximieren.",{"type":35,"attrs":5622,"content":5623},{"textAlign":32},[5624],{"text":5625,"type":40,"marks":5626},"Diese Faktoren machen eine POS-Agentur zum Game-Changer in Deinem Marketing-Mix!",[5627],{"type":57},{"_uid":5629,"content":5630,"anchor_id":18,"component":131,"spacing_top":18,"spacing_bottom":297},"a6a1fdd0-c96a-4cb0-a43c-cec594269c3a",[5631,5641],{"_uid":5632,"text":5633,"seo_tag":41,"component":42,"style_tag":41},"aefa0677-922e-43d2-afe9-b2494e0d4c5f",{"type":30,"attrs":5634,"content":5635},{"backgroundColor":32},[5636],{"type":216,"attrs":5637,"content":5638},{"level":218,"textAlign":32},[5639],{"text":5640,"type":40},"Wer nicht mit der Zeit geht, geht mit der Zeit",{"_uid":5642,"text":5643,"styling":35,"component":115},"92003d2a-e214-408b-b7a8-78b678521e5f",{"type":30,"attrs":5644,"content":5645},{"backgroundColor":32},[5646,5657,5704],{"type":35,"attrs":5647,"content":5648},{"textAlign":32},[5649,5651,5655],{"text":5650,"type":40},"In unserer schnelllebigen, von Informationsüberflutung geprägten Zeit spielt POS-Marketing eine immer wichtigere Rolle. Bei REINBOLDROST binden wir ",{"text":5652,"type":40,"marks":5653},"neue Trends und Technologien",[5654],{"type":57},{"text":5656,"type":40}," daher aktiv in die Kampagnenplanung ein:",{"type":72,"content":5658},[5659,5672,5691],{"type":75,"content":5660},[5661],{"type":35,"attrs":5662,"content":5663},{"textAlign":32},[5664,5666,5670],{"text":5665,"type":40},"Die Verbindung von ",{"text":5667,"type":40,"marks":5668},"modernster Technologie und kreativen POS-Marketing-Ansätzen",[5669],{"type":57},{"text":5671,"type":40}," bietet vielfältige Möglichkeiten für Deine Marke – lass uns gemeinsam die richtigen Maßnahmen für Dein Unternehmen finden.",{"type":75,"content":5673},[5674],{"type":35,"attrs":5675,"content":5676},{"textAlign":32},[5677,5679,5683,5685,5689],{"text":5678,"type":40},"Wir können mehr als Produktständer und Plakate: ",{"text":5680,"type":40,"marks":5681},"Digitale Displays, interaktive Kioske oder Augmented Reality",[5682],{"type":57},{"text":5684,"type":40}," ",{"text":5686,"type":40,"marks":5687},"(AR) ",[5688],{"type":57},{"text":5690,"type":40},"sind genauso Teil unseres Portfolios.",{"type":75,"content":5692},[5693],{"type":35,"attrs":5694,"content":5695},{"textAlign":32},[5696,5698,5702],{"text":5697,"type":40},"Die Digitalisierung ermöglicht uns, am Point-of-Sale ",{"text":5699,"type":40,"marks":5700},"persönlich und zielgerichtet zu kommunizieren.",[5701],{"type":57},{"text":5703,"type":40}," Die Basis hierfür sind Daten aus Industrie und Handel: Diese helfen uns zu verstehen, was Deine Shopper am Verkaufsort wirklich anspricht.",{"type":35,"attrs":5705,"content":5706},{"textAlign":32},[5707],{"text":5708,"type":40,"marks":5709},"Mit modernen Konzepten am POS lassen wir Deine Kunden Produkte neu erleben: Das pusht die Kaufentscheidung!",[5710],{"type":57},{"_uid":5712,"content":5713,"anchor_id":18,"component":131,"spacing_top":18,"spacing_bottom":297},"52e879a8-88ab-476a-aa5e-d0b7c3f78854",[5714,5724],{"_uid":5715,"text":5716,"seo_tag":41,"component":42,"style_tag":41},"a8de6033-b428-4616-82c9-291e173be37a",{"type":30,"attrs":5717,"content":5718},{"backgroundColor":32},[5719],{"type":216,"attrs":5720,"content":5721},{"level":218,"textAlign":32},[5722],{"text":5723,"type":40},"Unser Erfolgsrezept: die richtige Mischung aus Inspiration & Strategie",{"_uid":5725,"text":5726,"styling":35,"component":115},"880b658e-68d0-4b56-81e2-845c330b5734",{"type":30,"attrs":5727,"content":5728},{"backgroundColor":32},[5729,5746],{"type":35,"attrs":5730,"content":5731},{"textAlign":32},[5732,5734,5738,5740,5744],{"text":5733,"type":40},"Gut geplant ist halb gewonnen: Deshalb sind unsere POS-Kampagnen ",{"text":5735,"type":40,"marks":5736},"insight- und datengetrieben. ",[5737],{"type":57},{"text":5739,"type":40},"Kombiniert mit einer ",{"text":5741,"type":40,"marks":5742},"großen Portion",[5743],{"type":57},{"text":5745,"type":40}," Kreativität, gestalten wir Einkaufserlebnisse, die Deine Kunden zum Kauf bewegen – ob am Regal oder im Onlineshop. ",{"type":72,"content":5747},[5748,5761,5774],{"type":75,"content":5749},[5750],{"type":35,"attrs":5751,"content":5752},{"textAlign":32},[5753,5755,5759],{"text":5754,"type":40},"Der Ausgangspunkt ist eine ",{"text":5756,"type":40,"marks":5757},"kreative Idee,",[5758],{"type":57},{"text":5760,"type":40}," die auf die Zielgruppe zugeschnitten ist. Das kann etwas Einfaches sein – z. B. ein aufmerksamkeitsstarkes Display, das Marke und Produkt ins Rampenlicht rückt, oder etwas Komplexeres wie eine interaktive digitale Erfahrung.",{"type":75,"content":5762},[5763],{"type":35,"attrs":5764,"content":5765},{"textAlign":32},[5766,5768,5772],{"text":5767,"type":40},"Jeder Kampagnen-Ansatz braucht klar ",{"text":5769,"type":40,"marks":5770},"definierte Ziele.",[5771],{"type":57},{"text":5773,"type":40}," Ganz gleich, ob die Markenbekanntheit gesteigert, ein neues Produkt eingeführt oder der Umsatz angekurbelt werden soll.",{"type":75,"content":5775},[5776],{"type":35,"attrs":5777,"content":5778},{"textAlign":32},[5779],{"text":5780,"type":40},"Zuletzt ist das Controlling ein zentraler Teil jeder Maßnahme im Handelsmarketing. Bei uns erwartet Dich ein detailliertes Reporting über den Erfolg Deiner Werbemittel. Denn was bringen Dir die kreativsten Werbemittel, wenn Du nicht deren Impact messen kannst?",{"_uid":5782,"content":5783,"anchor_id":18,"component":131,"spacing_top":18,"spacing_bottom":135},"1d11d196-f174-474d-a9a2-4d28b84b0822",[5784,5794,5805,5815,5825,5835,5845,5855,5865,5875,5885,5895,5905],{"_uid":5785,"text":5786,"seo_tag":41,"component":42,"style_tag":41},"f50b22f3-3920-4145-8523-bc8a21e91870",{"type":30,"attrs":5787,"content":5788},{"backgroundColor":32},[5789],{"type":216,"attrs":5790,"content":5791},{"level":334,"textAlign":32},[5792],{"text":5793,"type":40},"Häufig gestellte Fragen (FAQ) zum POS-Marketing",{"_uid":5795,"text":5796,"seo_tag":423,"component":42,"style_tag":423},"e9921d93-fa91-4777-9b14-eb81d7fbd4e2",{"type":30,"attrs":5797,"content":5798},{"backgroundColor":32},[5799],{"type":216,"attrs":5800,"content":5802},{"level":5801,"textAlign":32},4,[5803],{"text":5804,"type":40},"1. Was ist POS-Marketing?",{"_uid":5806,"text":5807,"styling":35,"component":115},"b720296b-9fc6-4d9f-8ab9-0b98e03f931b",{"type":30,"attrs":5808,"content":5809},{"backgroundColor":32},[5810],{"type":35,"attrs":5811,"content":5812},{"textAlign":32},[5813],{"text":5814,"type":40},"POS-Marketing umfasst alle Marketingmaßnahmen, die direkt am Verkaufsort stattfinden und darauf abzielen, die Kaufentscheidung der Kunden zu beeinflussen. Durch gezielte Gestaltung und Promotions werden Kaufanreize geschaffen und die Markenbindung gestärkt. Ziel ist es, den Kunden im Moment der Kaufentscheidung direkt anzusprechen und zu begeistern.",{"_uid":5816,"text":5817,"seo_tag":423,"component":42,"style_tag":423},"62549c35-ef2a-415a-aa29-2b6b8cd942d7",{"type":30,"attrs":5818,"content":5819},{"backgroundColor":32},[5820],{"type":216,"attrs":5821,"content":5822},{"level":5801,"textAlign":32},[5823],{"text":5824,"type":40},"2. Was macht eine POS-Agentur?",{"_uid":5826,"text":5827,"styling":35,"component":115},"e6c69a21-73fc-4c62-a98f-1a9ddbc9bafb",{"type":30,"attrs":5828,"content":5829},{"backgroundColor":32},[5830],{"type":35,"attrs":5831,"content":5832},{"textAlign":32},[5833],{"text":5834,"type":40},"Eine POS-Agentur entwickelt und realisiert Marketingmaßnahmen direkt am Verkaufsort, dem Point-of-Sale, um Kunden gezielt anzusprechen und zum Kauf zu motivieren. Dazu gehört die Gestaltung von Verkaufsflächen, die Platzierung von Werbemitteln, die Integration digitaler Tools und die Umsetzung kreativer Kampagnen. Ziel ist es, den Umsatz zu steigern, das Einkaufserlebnis zu verbessern und die Markenbindung zu stärken. ",{"_uid":5836,"text":5837,"seo_tag":423,"component":42,"style_tag":423},"7a640ac1-c90a-448c-8d0f-cf2f3adf41b7",{"type":30,"attrs":5838,"content":5839},{"backgroundColor":32},[5840],{"type":216,"attrs":5841,"content":5842},{"level":5801,"textAlign":32},[5843],{"text":5844,"type":40},"3. Was sind aktuelle Trends im POS-Bereich?",{"_uid":5846,"text":5847,"styling":35,"component":115},"e1b16cb9-42fd-4ebc-b49a-bf6031e9fa04",{"type":30,"attrs":5848,"content":5849},{"backgroundColor":32},[5850],{"type":35,"attrs":5851,"content":5852},{"textAlign":32},[5853],{"text":5854,"type":40},"Zu den aktuellen Trends am POS zählen der Einsatz digitaler Technologien wie interaktive Displays und Augmented Reality. Diese bringen das Kundenerlebnis auf eine intensivere und persönliche Ebene. Nachhaltigkeit ist ebenfalls ein großer Trend: Viele Brands setzen auf umweltfreundliche Materialien und wiederverwendbare Displays. Ein weiterer Trend ist die personalisierte Ansprache, die durch Datenanalysen möglich wird – Kundenerwartungen am POS werden so besser erfüllt.",{"_uid":5856,"text":5857,"seo_tag":423,"component":42,"style_tag":423},"e037b460-3127-4b35-997c-bb57b43106ba",{"type":30,"attrs":5858,"content":5859},{"backgroundColor":32},[5860],{"type":216,"attrs":5861,"content":5862},{"level":5801,"textAlign":32},[5863],{"text":5864,"type":40},"4. Wie kann POS-Marketing die Kundenbindung stärken?",{"_uid":5866,"text":5867,"styling":35,"component":115},"a241ccda-9154-4bd1-8f4e-2e550854ab86",{"type":30,"attrs":5868,"content":5869},{"backgroundColor":32},[5870],{"type":35,"attrs":5871,"content":5872},{"textAlign":32},[5873],{"text":5874,"type":40},"Durch POS-Marketing schaffst Du ein emotionales Einkaufserlebnis, das Deinen Kunden positiv in Erinnerung bleibt. Durch gezielte Kampagnen und visuelle Impulse wird nicht nur der Verkauf gefördert, sondern auch eine langfristige Bindung zur Marke aufgebaut. So stärkst Du den Trust in Deine Marke und sorgst dafür, dass Kunden immer wieder zu Dir zurückkommen.",{"_uid":5876,"text":5877,"seo_tag":423,"component":42,"style_tag":423},"6523ece3-99b0-4d49-8ae5-2493b66ce18c",{"type":30,"attrs":5878,"content":5879},{"backgroundColor":32},[5880],{"type":216,"attrs":5881,"content":5882},{"level":5801,"textAlign":32},[5883],{"text":5884,"type":40},"5. Wie misst REINBOLDROST den Erfolg von POS-Kampagnen?",{"_uid":5886,"text":5887,"styling":35,"component":115},"5705a804-8525-4ecd-97f0-8ebe0edddaf3",{"type":30,"attrs":5888,"content":5889},{"backgroundColor":32},[5890],{"type":35,"attrs":5891,"content":5892},{"textAlign":32},[5893],{"text":5894,"type":40},"Wir nutzen verschiedene KPIs (Key Performance Indicators), wie Verkaufszahlen, Verweildauer, Interaktionen und Kundenfeedback, um den Erfolg unserer Kampagnen zu messen. So können wir feststellen, welche Maßnahmen besonders wirkungsvoll sind oder ggf. angepasst werden müssen.",{"_uid":5896,"text":5897,"seo_tag":423,"component":42,"style_tag":423},"eaf5f220-c439-4460-92b9-0045ff8bf1c7",{"type":30,"attrs":5898,"content":5899},{"backgroundColor":32},[5900],{"type":216,"attrs":5901,"content":5902},{"level":5801,"textAlign":32},[5903],{"text":5904,"type":40},"6. Wie kann ich ein Beratungsgespräch zur Entwicklung einer POS-Kampagne vereinbaren?",{"_uid":5906,"text":5907,"styling":35,"component":115},"b4bd462d-22cf-4fb7-885a-85445d80c48c",{"type":30,"attrs":5908,"content":5909},{"backgroundColor":32},[5910],{"type":35,"attrs":5911,"content":5912},{"textAlign":32},[5913,5915,5920],{"text":5914,"type":40},"Einfach und unkompliziert! Du kannst uns direkt über unsere E-Mail ",{"text":391,"type":40,"marks":5916},[5917],{"type":5572,"attrs":5918},{"href":391,"uuid":32,"anchor":32,"target":5919,"linktype":392},"_self",{"text":5921,"type":40}," erreichen oder uns anrufen. Unser Team freut sich darauf, gemeinsam mit Dir eine maßgeschneiderte POS-Strategie zu entwickeln, die Deine Marke optimal unterstützt.","white",{"_uid":5924,"blocks":5925,"animated":132,"alignment":202,"component":134,"spacing_top":203,"spacing_bottom":203,"background_color":136,"centered_on_mobile":132},"edf23c4e-e520-4f9b-94d9-b4c3f2927d05",[5926],{"_uid":5927,"content":5928,"anchor_id":18,"component":131,"spacing_top":18,"spacing_bottom":18},"31e966ae-f6bc-4e20-9d02-50972bf13166",[5929,5939,5949],{"_uid":5930,"text":5931,"seo_tag":41,"component":42,"style_tag":41},"cc18fb8d-367b-444a-886d-0744963e443d",{"type":30,"attrs":5932,"content":5933},{"backgroundColor":32},[5934],{"type":216,"attrs":5935,"content":5936},{"level":218,"textAlign":32},[5937],{"text":5938,"type":40},"Jetzt in den Warenkorb legen: POS-Marketing mit REINBOLDROST",{"_uid":5940,"text":5941,"styling":35,"component":115},"b0606e91-d767-4ded-8eef-8816d1cb062f",{"type":30,"attrs":5942,"content":5943},{"backgroundColor":32},[5944],{"type":35,"attrs":5945,"content":5946},{"textAlign":32},[5947],{"text":5948,"type":40},"Mit über 30 Jahren Erfahrung sind wir Deine Werbeagentur rund um POS-Marketing. Wir wissen genau, wo wir wann welche POS-Promotion umsetzen müssen, um Deine Zielgruppe zu aktivieren. Sprechen wir dazu!",{"_uid":5950,"icon":118,"link":5951,"text":5952,"component":129,"variation":130},"57f298fa-7b9d-495e-99c9-f464ad3be5ce",{"id":18,"url":391,"email":391,"linktype":392,"fieldtype":122,"cached_url":391},"Jetzt kontaktieren",[5954],{"_uid":5955,"text":5956,"assets":5957,"component":539},"eb80dccd-2e2f-40ba-8880-b875a375861c","POS-Agentur ",[5958],{"id":5959,"alt":5960,"name":18,"focus":18,"title":18,"source":544,"filename":5961,"copyright":108,"fieldtype":146,"meta_data":5962},231320105532772,"Frau greift ins Regal","https://a.storyblok.com/f/290977035499331/6963x3921/6ccad02ce9/header_seo_ki_pos-agentur.png",{"alt":5960,"size":5963,"title":18,"source":544,"copyright":108},"6963x3921",{},"Page","{\n  \"@context\": \"https://schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"WebPage\",\n      \"name\": \"POS-Marketing Agentur – REINBOLDROST\",\n      \"url\": \"https://www.reinboldrost.de/pos-agentur\",\n      \"description\": \"Als POS-Agentur befeuert REINBOLDROST Marken dort, wo Kaufentscheidungen fallen – am Point of Sale. Mit kreativen Kampagnen, moderner Technologie und datengestützter Strategie schaffen wir aktivierende Einkaufserlebnisse, die den Umsatz nachhaltig steigern.\"\n    },\n    {\n      \"@type\": \"Service\",\n      \"name\": \"POS-Marketing\",\n      \"serviceType\": \"POS-Marketing\",\n      \"provider\": {\n        \"@type\": \"Organization\",\n        \"name\": \"REINBOLDROST GmbH & Co. KG\"\n      },\n      \"description\": \"REINBOLDROST entwickelt ganzheitliche POS-Kampagnen, die den Point of Sale zur Bühne Deiner Marke machen – stationär und digital. Von Promotions bis Retail Media verbinden wir Strategie, Technologie und kreative Inszenierung zur Aktivierung Deiner Zielgruppe im entscheidenden Moment. Für mehr Umsatz im Store.\"\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Für welche Branchen eignet sich POS-Marketing besonders?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"POS-Marketing ist besonders relevant im Einzelhandel und bei Konsumgütern, aber auch für z.B. Werkzeuge und den Fachhandel. Also überall dort, wo Marken im Regal überzeugen müssen.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Was sind typische POS-Maßnahmen?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Beispiele für typische POS-Maßnahmen sind: Aktionsflächen, Gewinnspiele, Produktsamplings, Promotions oder digitale Displays im Laden.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Wie integriert REINBOLDROST digitale Elemente in POS-Kampagnen?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Wir nutzen modernste Tools wie digitale Displays, interaktive Kioske oder Augmented Reality. 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